During the Beijing Sports Consumption Festival, the sports consumption of Beijing users increased by 85% year on year.

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Beijing, September 20 (Xinhua) — the reporter learned from Beijing Sports Bureau that with the rise of the national fitness boom, more professional sports equipment with both “appearance” and “strength” have received attention. At the third “88 Beijing sports consumption Festival” built by Beijing Sports Bureau and e-commerce platform this year, professional new products and services once again ushered in a big outbreak of sales, and sports consumption has entered a new era of professional quality.

The first is to focus on the personalized needs of all-scene sports, and provide professional products and services for sports consumption. Scientific fitness leads to the trend, and consumers’ demand for sports consumption is becoming more and more professional, which also gives birth to the continuous evolution of sports product market segments. According to the sales data at the beginning of the 8.8 Beijing sports consumption Festival, the sales of professional cycling clothing increased by 155% year-on-year, and the turnover of emerging niche category road bike increased by more than 3 times year-on-year, the turnover of professional outdoor jacket pants increased 113 percent year-on-year, the turnover of professional high-quality hiking shoes increased 124 percent, and the turnover of upstream shoes increased 148 percent year-on-year, the turnover of outdoor camp cars most liked by camping enthusiasts increased 1.43 times year-on-year, and the turnover of surfing and diving supplies increased 192% year-on-year.

The second is to provide one-stop professional solutions for Internet + Sports, bringing consumption experience by online and offline co-frequency resonance. This year’s “8.8 Beijing sports consumption Festival” in addition to the original “online buy”, “online match”, “online order” and “online school” four major theme sections, in addition, the “offline Carnival” sports experience scene has been added, allowing sports enthusiasts to experience the charm of sports through interesting offline experience projects.

During the consumption Festival, the amount of sports consumption of Beijing users increased significantly, up 85% year on year. Among them, young and middle-aged people are the main consumer force of this 8.8 Beijing sports consumption Festival, with consumers accounting for over 85%.

In addition, from the offline sales data of venue type, the top three are basketball, badminton, and football. These three ball games are most popular among users; the growth of indoor skating users is the most obvious, reaching 2.6 times year-on-year. In addition to keeping interest in sports equipment, many sports enthusiasts tend to learn professional knowledge first and then put into sports practice. On August 6-8, a number of online scientific fitness classroom live broadcase activities were held to spread fitness knowledge, health concepts and fitness skills to the public, advocating “National Fitness”.

The online sports meeting with the theme of “Yue sports is wonderful” attracted 30000 sports enthusiasts to sign up. The “offline Carnival” section of the Consumption Festival was launched at the Diamond stadium of the National Tennis Center on August 6, 7 and 8, setting up “celesta fashion”, “celesta health”, the three main display experience areas of “celesta vitality” convey the connotation of sports culture and sports spirit, and combine the current popular elements to set up photo punch-in area, characteristic camping experience area and Frisbee experience area, it brings users many offline experience zones and experience services, attracting many sports enthusiasts to stop and experience. (Finished)


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