Adhere to deepening reform and focus on innovation-transformation and upgrading of Sports color to promote high-quality development

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Reform and innovation are the foundation of development and progress and the source of vitality. China Sports Lottery continuously optimizes product structure, enriches channel functions, improves technical level, promotes structural reform on the supply side, actively promotes innovative exploration and practice, and provides impetus for high-quality development.

Product innovation improves the color purchasing experience

in order to provide better color purchasing experience for color buyers, Super Lotto from adjusting adjustment funds to adjusting game rules and the proportion of public welfare funds, in addition to cross-provincial awards, through continuous optimization to achieve innovation and breakthrough, it also creates more convenient conditions for color buyers. In 2013, the proportion of accrued bonuses in Super Lotto increased to 51 percent; In 2014, the rules of the game were adjusted Super Lotto; In 2016, the proportion of public welfare funds in Super Lotto increased to 36 percent; In 2018, winning lottery tickets with a single bonus of 10000 yuan or less achieve cross-provincial redemption; In 2019, new rules began to be activated on Super Lotto, achieving a maximum of 18 million yuan for 3 yuan additional betting; In 2021, Super Lotto, 7 star color game launched the “one vote 10 note” function. In addition, since its listing Super Lotto, 13 awards have been launched, with a cumulative bonus of nearly 5.6 billion yuan, bringing more surprises and joy to the vast number of lottery buyers.

Since its release, the ready-to-open sports lottery has continuously launched more than 550 invoices, covering cultural history, sports art, festival celebrations, animals and plants, wealth blessing and other game products with multiple themes meet consumers’ multiple shopping experience. The national sports lottery center has always attached great importance to product innovation, fully integrating the design styles of sports, customs, fashion elements and so on with the “top scratch” face of sports lottery, giving it more humanistic implication and value. Nowadays, through its exquisite face, the sports lottery is carrying the public welfare mission, carrying forward the sports spirit of striving for progress, keeping pace with the development of the times, integrating into the good life of the masses, and recording some happy moments, witness the prosperity of the motherland and bloom the light of the times in a square inch.

The competitive sports lottery game has the congenital conditions directly related to sports events, making it naturally have the function of driving lottery buyers to pay attention to sports events, participate in sports and promote national fitness, through a series of work such as selling competition guessing which is widely loved by sports fans and promoting the construction of sports theme Special Sports color shops, we will constantly highlight sports characteristics and enhance core competitiveness, it also continues to play a positive role in promoting the construction of healthy China.

Channel innovation identifies the functional positioning

“small shops” carry “big services”. Sports color physical stores are no longer limited to selling colors, but are extended and upgraded from service content to functions. From The Illustrated and easy-to-understand public welfare Garden, winning display area, to the convenient and beneficial service station; From the “folk chess king” competition venue to the national fitness “sports corner”; from selling sports lottery tickets to selling unsalable agricultural products……

Nearly 200000 Sports color physical stores across the country have gradually become the link between sports color public welfare and the public, and become the window for Sports color to practice responsibility and serve the public, sports lottery sales channels are gradually developing into a multi-functional base integrating lottery sales center, sports entertainment social center, convenience service center, brand promotion center, public welfare practice center and new era civilization practice center.

In a sports lottery physical store in Wuzhou, Guangxi, bursts of laughter came from time to time. A young lottery buyer was challenging fun skipping rope; In a sports lottery physical store in Chaoyang district, Beijing, A lady picked up the colorful shuttlecock, and a gentle tip of her toes was a ten-point attack. She would kick back, kick around her legs, and hit the whole scene with fancy kicking. In a sports lottery physical store in Changzhou, Jiangsu province, A young man finished Bobby’s jump cleanly, full of movement…… This is the scene in sports lottery physical stores across the country when China Sports Lottery held the “sports lottery fitness talent show” in 2021.

In Zhejiang, the province’s physical store “part-time” love station, the store is equipped with water dispenser, microwave oven, refrigerator, sphygmomanometer, umbrella, convenience medicine box, etc., for community residents, police on duty, sanitation workers provide services such as drinking water, hot rice, mobile phone charging, blood pressure measurement, etc. In Henan, as a distribution center for information transmission of public welfare projects, sports lottery physical stores provide “little angel fund” to help children with leukemia from poor families, “Angel Sunshine Fund” to help children with congenital heart disease from poor families “, the” birth defect intervention rescue fund “to help children with congenital structural malformation and the” Sports Lottery “project information to help difficult groups.

In order to better serve lottery buyers, sports lottery is still actively expanding multi-format sales channels to continuously meet the diversified demand of the masses for lottery purchases, spread the concept of public welfare and brand image in new channels full of youthful vitality, so that more and more people can feel different “Sports color young fashion style”.

China Sports Lottery will continue to take meeting people’s growing needs for a better life as the driving force for development, rely on reform and innovation to improve the quality of development, and take reform and vitality and resistance as the driving force, adhere to change and seek new, change and progress, change and breakthrough. (Transferred from 8th edition of China Sports News on August 4)


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