The global sports market presents three characteristics: “Sports +” enables high-quality development

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On August 3, the organizing committee of 2022 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as “two expositions”) officially announced in Guangzhou that 2022 two expositions were to be held in Poly World Trade Expo in Guangzhou from November 25-27.

The theme of the two expositions this year is “cohesion to the future”, promoting “sports +” to empower the high-quality development of social economy.

Deputy director of the Sports Culture Development Center of the State General Administration of Sports Gold, Lin Yanfen, deputy director of Guangzhou Sports Bureau, Zhu Dongfang, president of Asian data group, Zhang Li, executive vice president of Asian data group, and representatives of sports bureaus of various provinces, autonomous regions and municipalities, leaders of relevant industry organizations, media and national individual sports associations attended the ventilation meeting.

The global sports market presents three characteristics

gold, deputy director of the Sports Culture Development Center of the State General Administration of Sports, said in his speech that under the background of normalization of epidemic prevention and control, the main undertakers work together to face difficulties, actively preparing the two expositions has added new vitality to the recovery of the sports industry, which is also for “having the overall situation in mind, being confident and open, facing difficulties and pursuing excellence, the profound interpretation of Beijing Winter Olympics spirit of creating the future together. The theme of this year’s two expositions is “cohesion to the future”, which will actively promote sports culture and inherit sports spirit; It will focus on national fitness and discuss the frontier of national fitness and national health in China, hot topics; We will pay attention to the development of ice and snow industry, make full use of the heritage of Beijing Winter Olympics and Winter Paralympic Games, stimulate the vitality of ice and snow sports and cultural tourism market; We will also focus on the integration and development of cultural and tourism, based on sports tourism resources and cultural and creative products, the quality of sports tourism products will be improved and product transactions will be promoted.

Zhang Li, executive vice president of Asian data group, said that the development of the global sports industry will continue to improve, and the value of the sports market will seek breakthroughs on the content side, the channel side and the technology side in the next 3 to 5 years. The global sports market presents three characteristics: the singularity of sports science and technology, the trend of sports “low threshold” and “community”, and the new trend of integration between sports industry and other industries, which has become a new opportunity for sports industry to expand its boundaries.

2022 the two expositions are a national sports culture, sports tourism integration development and exhibition trading platform with high industry, professional depth and industrial breadth, and also a platform to promote the docking of global production and demand resources, the sports event to promote the development of the industry; It will set off an era boom of accelerating the integration and development of sports and cultural tourism.

The two expositions will set up five exhibition areas

2022 the two expositions will set up five exhibition areas: sports culture and sports tourism theme exhibition areas that inherit and develop the spirit and strength of sports; sports culture and sports tourism exhibition areas in various provinces, autonomous regions and municipalities across the country that fully demonstrate the development achievements of sports culture and sports tourism; Exhibition groups of various countries and regions, international sports organizations, international sports culture, national and international group exhibition areas for sports culture and sports industry achievements such as sports tourism and sports event organization; Display sports consumption brands, sports event brands, sports fitness venues and facilities and equipment, sports culture propaganda and other sports consumption and service exhibition areas; Intelligent sports exhibition areas showing sports science and technology.

During the same period, the two expositions will closely follow the development context of sports undertakings, hold more than 10 parallel forums around sports culture, sports commerce, sports cities, etc., and will also carry out awarding of national sports tourism demonstration bases, supporting activities such as promotion of excellent sports tourism projects in China and promotion of excellent sports culture projects in China.

Lu Changhai, deputy director of Tengchong education and sports bureau, who made a special trip to attend the meeting, said that this year Tengchong will appear in two expositions as a key promotion city in Yunnan province. Tengchong has beautiful natural scenery and thick historical culture, in recent years, the development of sports has been continuously promoted. Through actively holding Tengchong International Marathon, Gaoligong Super mountain track race, “Tengchong Cup” National Amateur go open, colorful Yunnan Gryffindor International Bicycle Festival Tengchong City station competition, Tengchong City Beautiful country flower sea marathon and other events, so that the Green fitness industry and tourism industry are deeply integrated to promote the development of local economy, “I hope to build a brand of cultural and sports tourism by attending two expositions in Guangzhou and help the industry to integrate deeply.”

Luo robust, head of Guangzhou Lifang smart sports Innovation Center, said that he participated in the round table forum as a guest last year, shared his entrepreneurial experience, and consulted and learned from mogul in the industry, benefiting a lot; this year, we will participate in the organization of the exhibition. We hope that more community organizations and enterprise units will participate in it and make use of two exhibitions as an important display platform to make sports and industry bigger and stronger, it also helps Guangzhou build a world famous sports city.


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