What information did the e-sports event convey on the Asian Games outlet?

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Xinhua News Agency, Hangzhou, July 28th, question: What information did the e-sports event convey

Xinhua news agency reporters Wang Meng and Xia Liang

in recent years, the e-sports industry has developed rapidly worldwide. After the Hangzhou Asian Games incorporated e-sports into the official competition, e-sports further entered the public view. However, even so, the discussion about whether e-sports is sports or not seems to be difficult to determine at present.

On 27th, 2022 global e-sports leaders summit ended in Hangzhou. With the theme of “bidding for Asia”, the conference aims to explore the new future and opportunities of e-sports as the development of emerging sports industry. What information does this high-profile e-sports event bring to us?

The positive value of e-sports has been affirmed

in the industrial achievement exhibition hall at the summit site, the booth with e-sports talent test is crowded. Last summer, the evaluation of e-sports talents exploded, aiming at the training of e-sports talents, which unexpectedly produced the effect of “dissuiting” and the reality that e-sports talents were one in ten thousand, it also makes many teenagers addicted to online games lost their way, and the idea that playing games does not mean e-sports is more deeply rooted in people’s hearts.

While e-sports was included in the official competition of the Asian Games, the International Olympic Committee also had many discussions and attempts on e-sports. In 2021, the first Olympic virtual series was held, in the 15 reform proposals of the Olympic 2020+5 agenda, “encourage the development of virtual sports and further interact with the video game community” is mentioned “.

The 2022 Asian e-sports industry development report released at this summit shows that more than half of the netizens who have a certain understanding of e-sports come from China, Indonesia, netizens from Philippines and India agree that e-sports is a sport.

According to Zheng Zhuan, a visiting professor at the School of Animation and Digital Art of Communication University of China, Hangzhou Asian Games provides an opportunity for e-sports to explain itself to the society. “Any new thing needs to be explained to the society. Break dance is also the first time to enter the Asian Games, but it is very similar to traditional sports, and e-sports is not the same.”

Lang Ping, the former head coach of the Chinese women’s volleyball team, became the communication officer of Tencent’s e-sports last year. She said that although e-sports are not like traditional sports such as volleyball, which have high requirements for physical confrontation and physical fitness, but their hand-eye cooperation, the training of competition concentration is also very hard, and e-sports competition can also convey to young people the spirit of not afraid of hardship, not afraid of fatigue and persistence.

E-sports professionals are facing a gap

the 2022 Asian e-sports industry development report also shows that China has become the world’s largest e-sports market at present, in the expectation that the global competition revenue will reach 1.384 billion US dollars in 2022, China will provide about one third of the revenue for the global e-sports market.

However, under the background of complex and changeable situation of the new Crown epidemic and multiple pressures on macro-economy, China’s e-sports industry has also encountered unprecedented impacts. According to the report in the first half of 2022 China e-sports industry report released by the e-sports Working Committee of China Audio-Visual and Digital Publishing Association (hereinafter referred to as China intervals Association), from January this year to June, the income of e-sports industry in our country was 76.497 billion yuan, down 10.12% year-on-year; The number of users was 0.487 billion, which also decreased by 0.41%. This is the first time that the two main data have declined synchronously since the statistics.

Zhang Yijun, the first vice chairman of China Association for intervals, suggested that in addition to adhering to content construction and ecological construction, we should also insist on talent construction to cope with the decline. “At present, there is still a big gap for e-sports professionals, and it is necessary to establish a multi-level talent training system to make up for it.”

Asian Games e-sports highlights Hangzhou elements

Tang Jiajun, deputy secretary general of China intervals Association, said that e-sports has important cultural attributes and can be well combined with cities or spread Chinese culture through e-sports, chinese story.

How to show the cultural attributes of e-sports in the Asian Games? Zhang Yijia, general manager of Tencent mutual entertainment sky beauty e-sports center and head of King Glory e-sports, said that King Glory (Asian Games edition) will be integrated into Hangzhou famous scenic spots, landmark buildings, urban culture and other elements. “I hope that through e-sports, audiences in Asia and even around the world can see the charm of our Chinese cities.”

Before the official launch of the e-sports competition of the Hangzhou Asian Games, the “Asian Games journey” event jointly launched by the Asian Olympic Council and the Asian Electronic Sports Federation will take the lead in opening, at that time, the team from all over Asia will have exactly the same project as the e-sports competition of Hangzhou Asian Games. Through this competition, e-sports enthusiasts are expected to feel the atmosphere of the Asian games full of cultural elements in advance.

“In the” Asian Games journey “competition, in addition to presenting Chinese elements, we also plan to restore landmarks in various Asian countries and regions through digital engines, such as Mount Fuji in Japan and Twin Towers in Kuala Lumpur, let the audience experience local conditions and customs in close proximity and even interact with them.” Hou Miao, general manager of Tencent E-sports, said.

After the Hangzhou Asian Games, is it the ultimate goal of e-sports to enter the Olympic Games? According to Wei Jizhong, vice chairman of the International Federation of e-sports, e-sports will be “harmonious but different” from traditional sports in the future and walk out of its own new sports industry.

Wei Jizhong introduced that this year’s Commonwealth e-sports championship will be held as an independent event at the same time as the Commonwealth Games. The International Olympic Committee, the organizing committee of the 2024 Paris Olympic Games, the organizing committee of the 2028 Los Angeles Olympic Games, and the organizers of regional games including Africa, South America and Pan American will send representatives to inspect the Commonwealth e-sports championship.

Wei Jizhong said that the two modes adopted by Hangzhou Asian Games and Commonwealth Games are both exploration of the combination of e-sports and traditional games, “E-sports and traditional games are like two circles, and the two can have a combination, to achieve ‘harmony but difference’, it is not necessary to integrate who.”


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