Niche projects are popular, releasing the vitality of fitness

-why is emerging sports so hot (on)

hot summer, which can’t stop people’s enthusiasm to exercise outdoors. Throwing Frisbee, paddling board, playing waist flag rugby, the former niche projects are attracting more and more attention and participation. Behind this boom, there are business opportunities, trends and industrial chains. The leaping figures one by one reflect people’s yearning for a better life and release the value of sports to social life. This edition has launched a series of reports on why the emerging movement is so popular. Please pay attention.

— Editor

The Clear Lake like a mirror draws the ripples of the road paddle board; The streets reflected by the sunset glow, the riding figure flies by; The stadium with the breeze at night, Frisbee enthusiasts are in groups, the waist flag rugby players are divided into matches, and the passion of sports is played in the running transmission.

On social media, a few beautiful photos, a sports video, sweat and smile hung on the participants’ faces, which also made the visitors eager to try. This summer, emerging sports became a bright color in the city picture, providing fresh and fun choices for the public with high fitness enthusiasm.

From less people to the public

winter skiing, what do you play in summer? When Mr. Wen, a citizen of Beijing, was thinking about this problem, Frisbee broke into his sight. Join WeChat group and play two or three times a week. Each registration depends on “grab”. More and more people around Mr. Wen fall in love with playing frisbee. Football field, park, community square…… Just a piece of open space, you can jump and run, pass Frisbee.

Frisbee has a variety of ways to play. Team frisbee is a common one. It has a variety of sports features: like basketball, you can’t walk on the table, and like football, you can run and chase the whole game, strike score points like rugby. In a contest, the team members should complete the movement of running position and connecting plate through close cooperation, which not only exercises personal comprehensive sports quality, but also tests the team’s cooperation ability. Mr. Wen experienced Frisbee for the first time. After flying to rescue the disk, the whole person fell to the ground. However, as the score was scored, the participants in the same game clapped up their hands at the same time. The full sense of accomplishment made him fall in love with this sport.

Play Frisbee unlimited venues, complete a basic operation once passed, low antagonism but interesting. Even if you organize a Frisbee game, you can continue the game without a referee and dispute action. The two sides can negotiate and resolve the game and reach an agreement. This self-judging mechanism based on honesty and trustworthiness, mutual respect and fair competition is convenient for unfamiliar participants to quickly establish contacts and form friendship.

According to Xue Zhixing, deputy secretary general of the national Frisbee Sports Promotion Committee, it is this extremely strong social and entertainment attribute that greatly enhances the “stickiness” of Frisbee enthusiasts “, in addition, cross-border cooperation with major sports brands and online communities, as well as communication assistance from variety shows and social platforms, it is not surprising to Frisbee” breaking the circle.

Xue Zhixing introduced that it has been nearly 20 years since the Frisbee movement was introduced into China, forming three enthusiasts gathering places: Beijing, Tianjin, Hebei, Yangtze River Delta and Pearl River Delta. Currently, about 500000 people participate, “folk clubs, colleges and universities and related enterprises have played an important role in promoting the development of Frisbee movement”.

Not long ago, a new frisbee event was held in Hangzhou, Zhejiang province. The game set up the rules of the game inspired by the stories of monsters in traditional culture, named the team by the Gods and Beasts in the book of mountains and seas, and the uniforms were designed with their own ingenuity, bringing the participants a unique experience of vision and participation. “Frisbee sports comes with fashion genes, and packaging games with interesting scenes can stimulate the brand-new charm of this sport.” An Chenran, the organizer of the event and the deputy general manager of Ningbo Yizhong Sporting Goods Co., Ltd, said.

From leisure parties to industrial extension

“Frisbee is the ‘square Row’ of young people nowadays ‘.” Wu Qiao, executive director of Shanghai Zhiyi Sports, was deeply touched: more and more people have known and understood frisbee over the past three years since the operation of Frisbee events. He keeps several frisbee in the trunk of the car, and will be sent directly when he meets interested friends.

Because of love, Shanghai superlight Club is a frisbee club founded by a group of Frisbee enthusiasts and has 3,000 members in 5 months. A special theme fun competition every month, a regular team mass League every week…… Abundant offline activities have kept the club a good momentum of development at present.

“Participants enjoy Frisbee happiness in different communities, and people with outstanding personalities may set up their own new communities.” Liu Diyang, founder of Shanghai superlight Club, said, “there will always be someone who will become a new force in the future and make the team of Frisbee grow.” Senior enthusiast Guo Wei founded the first women’s Frisbee team in Shanghai, “it is easier for girls to build confidence and improve their level in team training and competition, thus forming ‘sticky ‘”.

Building a large-scale competition system is undoubtedly a good opportunity for niche projects to go to the public. The reporter learned from the social sports guidance center of the State Sports General Administration that the first China Frisbee league will be held from August 2022to may 2023. grassroots communities, enterprises and institutions, social organizations and schools can form teams to participate in the competition. What the industry expects more is that the Frisbee movement is also expected to join the 2028los Angeles Olympic Games. “If you successfully enter the Olympic Games, it will promote the further growth of the domestic Frisbee sports participants and bring opportunities for the extension of the relevant sports industry chain.” Xue Zhixing said.

From the beauty to the integration and development

since the summer, Beijing citizens have been full of amateur life in the United States. In addition to participating in Frisbee activities, she also follows different fitness groups every week, riding along Chang’an Street, or paddling boards in Shunyi Olympic Park. “These sports are not only healthy, but also fresh and fun, which can be described as Xianyi for all ages.” Yu Mei said.

In the outdoor fitness boom in recent years, Frisbee took the lead in “knocking on” The door of the market. Other niche projects also smell business opportunities and accelerate the expansion of their positions. Low technical threshold, less equipment requirements and good exercise effect are the common feelings of most people when getting started with related sports.

The mutual drainage between different projects has also marked the integration and development of emerging sports. On Frisbee, Liu Wei, a senior enthusiast, introduced that in the team Frisbee competition, the players should keep running and connecting the plate. After a competition, the running distance is usually about 5 kilometers, “Many football and waist flag rugby enthusiasts will regard playing frisbee as physical training, but they become fascinated when playing.”

In the view of Wang Shirley, director of the Sports Industry Development Research Center of Tsinghua University, because most of the emerging sports have low thresholds and are easy to use, other sports enthusiasts can use their existing skills and have low learning costs, it is beneficial to the “cross-border” attempt. For example, she said, “for example, fans of paddle board and land surfboards have changed from skiing and skateboarding”.

Emerging sports gradually gather popularity and create a good participation experience has become the service direction of many clubs. In Beijing, it takes 100 or 200 yuan to participate in a two-hour basic training and competition course on Frisbee. People of different levels can find their own points of interest in it, from newcomers to advanced games to actual combat games.

In the camping activities that have become popular in the past two years, more and more new sports scenes such as Frisbee, paddle board, and cycling have been added to create new ways of leisure and fitness. “Emerging sports are on fire, which is the projection of people’s lifestyle changes in the field of fitness. With the increasingly diversified, personalized and fashionable development pace of national fitness, I believe more niche projects will release vitality.” Wang Yuxiong, director of sports Economy Research Center of Central University of Finance and Economics, said.