The 40th China Sports Expo was postponed twice to seek for “breaking the situation” in the industry”

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Xinhua News Agency, Beijing, September 6 (reporter Li Li) after overcoming the impact of the epidemic, the 2022 (40th) China International Sporting Goods Expo (hereinafter referred to as “Sports Expo”) was postponed twice. It will be held in Xiamen from September 16 to 19.

This sports fair is hosted by China Sports Goods Industry Federation, China Sports Association (Hainan) Sports Science and Technology Industry Development Co., Ltd. and supported by Fujian Sports Bureau. At the news briefing on the 6th, the organizer introduced that considering the complexity and uncertainty of the current external environment affected by the epidemic, the whole industry had reached the key node of “inbreaking, therefore, the theme of this year is” breaking the situation · butterfly change, deducing the sports industry in the new era “, which includes two levels of development goals and industry expectations :

first of all, the 40th China Sports Expo has reached the year of” not confused. The exhibition needs to continuously inject fresh elements into the brand of sports fair through transformation, so as to meet the expectations of a wider group for the image of “the largest and most comprehensive influential sports exhibition in the Asia-Pacific region.

The second is from the perspective of the development of sports goods industry. In the face of severe challenges posed by uncertain factors such as the epidemic, all parties in the industry need to be brave in breaking the situation, accelerate the transformation, get out of the “comfort circle”, take advantage of the digital economy, and strive to improve the resilience of the supply chain through layout, enhance their core competitiveness and meet the new requirements of the new era.

According to the introduction, there are more than 1300 exhibitors in this sports fair, with an exhibition area of more than 15000 square meters and over 100000 spectators. Fitness, stadiums and equipment are set up, sports consumption and service and other three major theme exhibition areas. The three major exhibition areas will combine the cutting-edge trends of the industry and the market, set up multiple sub-themes, and connect the whole industrial chain of the upper, middle and lower reaches in all directions.

This year’s sports consumption and service exhibition area has also added a special section of the government exhibition area, bringing together exhibition groups such as Hainan, Guangxi, Ningxia, Xiamen and Zhuhai, and gathering sports institutions, procurement departments, special associations, high-quality enterprises and other types of exhibitors. This section will combine the characteristics of sports industry around the country, promote resource sharing and business cooperation in many areas through exhibits promotion, technical exchanges, conference activities and other ways, and accelerate the promotion of quality and efficiency of the circulation pattern in sports industry.

In terms of Forum meetings, the China Sports Industry Summit, known as the “vane of China’s sports industry”, has been held for the tenth consecutive time, the research report on mass fitness behavior and consumption will be released for the third consecutive year. Synchronous supporting also include China Digital Sports Industry Summit Forum, China Sports Space Conference, China Sports Venue facilities Forum and Sports Ground materials and pavement conference, “Resource sharing, supply and demand docking” in the public welfare service platform sports industry resource docking Service Conference, etc. “China Digital Sports Insight Report” and “2022 in-depth research report on the development of China’s sports ground materials industry” will also be released during the exhibition.

Some time ago, sports was regarded as one of the special hardship industries. Roger, vice chairman and secretary-general of China sports goods industry federation, said that the entire sports market too needed a boost of confidence. “The 40th sports fair can finally be held, and there are so many enterprises participating in the exhibition, which still reflects the confidence of the industry.”

He also said that the federation will continue to play its role as a think tank and platform for industry associations to boost the morale and confidence of the industry. As early as five years ago, China sports goods industry federation began to position its functions as “three services”, that is, serving enterprises, industries and governments. Whether it is a newly added government exhibition area, an industry forum meeting and various technical discussions and selection activities, it is the result of the transformation and transformation of the Sports Expo five years ago. “As an industry association, it is more necessary to build bridges between government and enterprises, between enterprises and enterprises, and between industries and industries at this time.”


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