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China Ice and Snow caravan into the ice city Winter Olympic torch burning ice and snow passion

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中国冰雪大篷车驶入冰城冬奥火炬燃动冰雪激情
Citizen participation experience project provided by China Ice and Snow caravan Organizing Committee

Zhongxin.com, Harbin, August 4th, Bank of China · China’s ice and snow caravan tour entered the ice city on the 4th, and ended the activity at Harbin Zhuozhan shopping center. The activity experience area not only brings many ice and snow experience activities to citizens, but also attracts citizens to stop and take photos with the signature torch of Beijing Winter Olympic champion, igniting ice and snow passion in summer.

China Ice and Snow caravan is a brand activity for the popularization and promotion of China’s ice and snow sports. It is hosted by the Winter Sports Management Center of the State General Administration of Sports, the China Skiing Association, the China Skating Association, and the China Figure Skating Association. The official partner is Bank of China, it aims to continue to help the spread and promotion of China’s ice and snow sports and Beijing Winter Olympics spirit for the post-winter Olympics era.

市民与冬奥火炬合影 中国冰雪大篷车组委会提供
Citizens take photos with the Olympic torch China Ice and Snow caravan provided by the organizing committee

In the exhibition area of ice and snow knowledge lecture hall, citizens watched 15 sub-items of video introduction and sports equipment display of Beijing Winter Olympics under the explanation of staff. In the experience area, cross-country skiing training machine, table ice hockey, dry land cold water jug and other experience projects bring a brand-new ice and snow experience to citizens.

Wang Xiaotong, who participated in the experience, said that during the Winter Olympics, he watched the broadcast of the competition on TV all the time. Today, he was able to experience many projects on site caravan, feeling very fresh and excited. “So many projects can experience enough at a time, deepen the understanding of sports, and also realize the difficulty of players, especially when seeing the torch of Winter Olympics, I feel more excited.”

Manager Wei of the venue said that this was the first time that China’s ice and snow sports had been introduced to shopping malls and was liked by citizens and friends, we have more responsibilities and obligations to continue to promote the call of “consolidating and expanding 0.3 billion people to participate in ice and snow sports” in Ice City.

市民参与体验项目 中国冰雪大篷车组委会提供
Citizen participation experience project provided by China Ice and Snow caravan Organizing Committee

In addition, on the “BOC Sports +” mini program online activity zone, there are also “enjoying the journey of ice and snow”, “the most beautiful ice and snow lecturer”, wonderful activities such as “Chinese ice and snow culture creation” and “ice and snow knowledge answer” are convenient for the public to participate at any time.

Next, the organizers will also promote the expansion of ice and snow sports in the Four Seasons, bring China’s ice and snow caravan to many parts of the country, and bring the popularity of ice and snow sports and the promotion of ice and snow culture to people. (Finished)


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