Ice pier snow Rongrong naked eye 3D image released the first IP image display for the Olympic Games

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Beijing, Beijing, September 4 (Reporter Chen Hang) in the post-Olympic winter period, Shougang combined ice pier snow Rongrong with industrial relics and scene activities in the park to launch a 3D video of ice pier snow Rongrong naked eyes, the first ceremony was held at Shougang skiing University jumping platform on the evening of the 3rd.

In the starry sky, a meteor emitting blue light is extremely dazzling and flies to the audience at a very fast speed. It turned out to be a ship full of scientific and technological sense, shougang spacecraft built in the shape of Shougang LOGO. The spaceship gradually approached the audience, and the colorful Hatch gave out a strong light. The hatch opened slowly, and the ice pier and snow Rongrong poked out their heads. It seemed to “jump” into the arms of the audience, he flew into Shougang’s workshop with historical characteristics to witness the hot working scene. The steel overflowed and turned into jumping platform ice and snow. The ice pier and snow Rongrong melted into the air to complete the same action that Gu Ailing and Su Xiaoming won the gold medal, he also swam freely in the virtual future space created by Shougang’s industrial heritage. Finally, the 3D slogan “meet Shougang and predict the future” flew into the picture from outside the screen, pushing the warm atmosphere on the scene to the climax.

Zhao Weidong, deputy director of the propaganda department of the Beijing Municipal Committee of the Communist Party of China, who is in charge of daily work, said that as the mascot of the Winter Olympic Games and Paralympic Games, bingdun Dun Xue Rongrong is also an important part of the Winter Olympic sports cultural heritage. Shougang Group has condensed the two most symbolic elements with the logo of Winter Olympics together, integrating the naked-eye 3D digital technology, successfully creating the digital image of ice pier snow Rongrong, this is an innovative measure for the digital application of Winter Olympic cultural heritage and an effective way to promote the wide spread of Winter Olympic culture and winter Olympic spirit.

Liang Jie, deputy general manager of Shougang Group, said that the preparation and successful holding of Beijing Winter Olympics left many precious heritages for Shougang Park, organically combining Winter Olympic IP with winter Olympic heritage and future development scenes of the park, the 3D video of ice pier snow Rongrong naked eyes was launched to add a beautiful scenery to Shougang garden. This is the first time in the history of the Olympic Games to use naked-eye 3D digital technology to display IP images, which not only enhances the cultural charm of Shougang park, but also helps to promote the spread of Olympic culture.

In order to further explore the value of the Winter Olympics heritage and innovate the presentation mode of the Winter Olympics heritage, Shougang Group joined hands with Migu, Unicom, Tencent, Sina Weibo Sports, zhongtong Communication Group and other enterprises jointly launched the “ice pier snow Rongrong public welfare communication initiative”. The initiative proposes to strengthen cultural confidence, adhere to positive innovation, and vigorously promote the innovative transformation of Chinese excellent culture; Adhere to the sharing of the results of the Winter Olympics, give full play to the advantages of all parties, innovate presentation methods, and vigorously carry forward “the overall situation of mind, the spirit of the Winter Olympics is confident and open, facing difficulties, pursuing excellence and creating the future together”; Actively carry out international cooperation to plus-sized the globalization and regionalized expression of the Winter Olympics heritage; Consciously abide by relevant laws and regulations, strengthen industry self-discipline, adhere to the principle of public welfare, respect originality, respect intellectual property rights, and always maintain the good order of utilization and dissemination of Winter Olympics heritage.

Ice pier snow Rongrong was released in Shougang garden in 2019. After three years, during the China service trade conference in 2022, the digital 3D image of ice pier snow Rongrong was once again unveiled in Shougang garden, as the “Aborigines” of the park, ice pier snow Rong Rong witnessed the high-quality transformation and development of Shougang Park in the past three years, and it is also the best practice of the Olympic driving urban renewal.

It is reported that as a new landmark of the capital city’s revival in the new era, Shougang garden has built science fiction industry and meta-universe industry together, and the introduction and development of naked eye 3D project has natural advantages and broad prospects.

Next step, Shougang Park will continue to focus on “Science and Technology +” “sports +” to continuously plus-sized the cultivation of leading industries, focusing on the development of advanced industries such as artificial intelligence, science fiction, and yuan universe, gather a group of leading and high-quality enterprises to land, and carry out the construction and demonstration of application scenarios such as Internet 3.0, meta-universe experience Display Center, autonomous driving, etc. to build markets, talents, applications, demonstrate the perfect service system, fully optimize the business environment, strengthen industrial evaluation and tracking services, and shape new advantages of high-quality development. (Finished)


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