National fitness empowers sports consumption domestic brands to usher in high-quality development

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Xinhua News Agency, Fuzhou, October 7th Issue: national fitness empowers sports consumption domestic brands to usher in high-quality development

Xinhua news agency reporters Zhao Xuetong and Lin deleng

National Day holiday, Fuzhou city, Fujian province, along the Wulong River, colored Frisbee crossed over the Beach Park, tray, Dodge, pass the plate…… A group of young people are experiencing the fun of sports.

With the improvement of public fitness facilities and the improvement of national fitness awareness, new ways of public fitness have emerged. Minority sports such as Frisbee, waist flag rugby and land surfing have gradually entered the public view, it not only promotes people’s enthusiasm to participate in sports, but also promotes the rapid growth of sports consumption and injects vitality into the sports industry.

“In recent years, mass sports has shown a trend of inclusiveness, diversification and subdivision, further promoting the development of subdivision categories in the sports industry.” Li Ling, vice president of Anta Group, said that ten years ago, the public focused on sports industry mainly on competition, but nowadays, the development of mass sports and sports industry promote each other, sports has changed from competitive demand to people’s brand-new lifestyle.

With the rise of minority sports, traditional fitness methods such as walking and running are also quietly changing “intelligence. In many smart sports parks across the country, measures such as brushing faces and competing for fitness steps, exchanging free storage space for sports energy, and wireless charging on smart seats add a different kind of fun to fitness.

“Now the outdoor fitness equipment and public facilities are more perfect, and the selection and functionality of sports equipment are also more. Both young and old people are more willing to go out to exercise.” Ms. Zhu, who likes walking, said.

In Fuzhou city forest trail, the fitness trail shuttling between the city and forest attracts tourists of different ages to clock in. The reporter observed that many young people chose to wear domestic sports brand equipment.

Liu Yang, a student from Communication University of China, told the reporter that in recent years, the aesthetic and design taste of domestic brands are on the rise, which can better meet the fashion needs of young people and become a fashion vane for a certain period of time.

In recent years, the recognition of local brands by Chinese youth has been continuously improved. Young people who are not afraid of expensive as long as they are good psychographic promote the continuous upgrading and upgrading of domestic brands.

“The ‘post-90s ‘post-00s now have more confidence in domestic brands, which promotes the space of the track in the sports industry as a whole.” Ding Shuibo, chairman of the board of directors and chief executive officer of Tebu group, said that in the past, people used to wear a pair of shoes in all sports. Now with the upgrade of consumption, consumers also have different demands for the functions of different sports equipment, sports brands should grasp this certain position and develop differently.

Xu Zhihua, CEO of Peak Sports, said that the quality of current domestic sports products must stand the test, and all products must have the “three highs” characteristics of high technology, good-looking and high experience.

Consumers who witness the high-quality development of sports brands are full of confidence in domestic brands. “Support the original domestic products of quality and design, which are both ‘online’, and hope that such brands can go to the world.” Huang Mengxiao, 24, said. (Participation in mining and writing: Zhang Wenrong)


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