“Sports + numbers” combined with the digital transformation of Chinese track and field

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BEIJING, July 19 (Xinhua) — the reporter learned from the organizer of the event that the signing ceremony between Beijing Zhongtian Sports Development Co., Ltd. and Hangzhou Shunwang Technology Co., Ltd. was held in Hangzhou on the 19th. Cai Yong, vice chairman of China Track and Field Association, who attended the ceremony, said that track and field has a very large digital scale Foundation, and digital transformation is the key development direction of China track and field in the future.

According to the strategic agreement, both parties will make full use of innovative technologies such as big data, blockchain, cloud computing, artificial intelligence, etc., and actively explore and promote the development of online and offline collaborative cooperation scenarios, connect more sports enthusiasts through digital technology, create sports digital scenes with national participation, consumption and entertainment, build a platform for digital cross-border integration of sports industry, and promote the digital transformation of sports industry, contribute to the construction of sports power and the realization of national health.

According to the introduction, the two sides will carry out in-depth cooperation in the application of sports digital copyright, and Shunwang Technology will provide technical support such as big data, cloud computing, blockchain, visual design, intelligent algorithms, etc; in the field of sports meta-universe, the two sides will be online virtual world, online virtual events, virtual space, virtual reality, virtual performance, digital twin, game engine, MetaJoy,Chinajoy, technical sports games, digital collection sales, online large-scale activities and other aspects of cooperation.

In order to achieve the above goals, Shunwang Technology said it would make strategic investment in Zhongtian Sports. The two sides would also jointly set up a joint working group to study and formulate the core strategies in strategic cooperation and implement the strategic goals. Beijing Zhongtian Sports Development Co., Ltd. is the own commercial development management and operation platform of China Track and Field Association. It conducts commercial development and operation of China’s track and field industry based on the principles of authority and professionalism.

Cai Yong, vice chairman of China Track and Field Association, said: “At present, the atmosphere of national sports in China is strong, and track and field has a very large digital scale Foundation, which is helpful for us to better carry out national sports services, raising the awareness of national health and fitness has put forward higher requirements. Therefore, digital transformation is the key development direction of Chinese track and field in the future. Through the combination of sports numbers and traditional sports, it will provide users with more flexibility, convenience and participation, at the same time, more people can experience track and field and enjoy track and field through the empowerment of digital technology.”

Cai Yong believes that in the development process of sports digitization, including the development of digital economy, the development of sports integration, the development of sports public service system, etc., in many future development aspects, the prospect of sports digitization is infinite. He hopes to realize digital empowerment in the future through this strategic cooperation with Heshun network technology. Through the combination of “Sports + numbers”, he will provide more sports scenes and sports happiness for the whole people and sports enthusiasts. (Finished)


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