The report predicts that the scale of China’s ice and snow industry will exceed 800 billion yuan this year.
China News Agency, Beijing, September 1 (Reporter Chen Hang) “2022 research report on the development of China’s ice and snow industry” shows that in recent years, the market scale of China’s ice and snow industry has increased significantly. It is estimated that the total scale of China’s ice and snow industry will exceed 800 billion yuan (RMB, the same below) in 2022, and it is expected to enter a mature period in 2025, with the market scale exceeding 1 trillion yuan. On 1st, the main forum of international sports service trade development Conference and International Winter Sports (Beijing) Expo was held in Beijing. The economic department of the State General Administration of Sports and Asian data group successively released the “2021china sports service trade development report” and “2022 China Ice and Snow Industry Development Research Report” (hereinafter referred to as the report). The report shows that in 2021, the market scale of China’s ice and snow industry has reached 578.8 billion yuan, an increase of 51.88% compared with 20202020. the mass ice and snow market with ice and snow leisure tourism as the core is taking shape. It is estimated that the total scale of China’s ice and snow industry will exceed 800 billion yuan in 2022, and it is expected to enter a mature period in 2025, with the market scale exceeding 1 trillion yuan. The report points out that at present, China’s ice and snow tourism industry has formed a nationwide distribution situation, with Northeast China and Beijing-Tianjin-Hebei region as key areas. Xinjiang, Hubei, Guizhou and other places integrate ethnic customs and natural scenery into ice and snow tourism, becoming a typical representative of national ice and snow tourism. In addition, although the southern region does not have an advantage in climate conditions, Guangzhou, Shanghai, Kunming, Hangzhou and other cities focus on building indoor ski resorts, ice and snow commercial complexes, diversified projects such as outdoor snow play Leisure Park have become a new highlight of the national ice and snow tourism market. According to the report, scientific and technological innovation provides new momentum for the development of ice and snow industry, and the transformation and upgrading of ice and snow industry also explains the charm of scientific and technological innovation. The extensive application of new technologies such as VR technology and intelligent human-computer interaction function, as well as the exchange and integration of intelligent data such as meteorology, transportation and tourism, valid breaking climate and regional restrictions and realize the promotion of ice and snow sports throughout the year. (Finished)