2022 China sports culture and sports tourism expo held in Guangzhou at the end of November

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Xinhua News Agency, Guangzhou, August 3 (reporter Wang Haoming) 2022 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as “two expositions”) are scheduled to be held at Poly World Trade Expo in Guangzhou from November 25 to 27, this is what the reporter learned from the organizing committee news briefing on the 3rd.

Gold, deputy director of the Sports Culture Development Center of the State Sports General Administration, introduced that the theme of the two expositions this year is “cohesion to the future”, which will actively promote sports culture and inherit sports spirit; Focus on national fitness, discuss the frontier and hot topics of national fitness and national health in China; Pay attention to the development of ice and snow industry, make full use of the heritage of Beijing Winter Olympics and Winter Paralympic Games, and stimulate the vitality of ice and snow sports and cultural tourism market; it also focuses on the integrated development of cultural tourism, relying on sports tourism resources and linking cultural and creative products to improve the quality of sports tourism products and promote product transactions.

Zhang Li, executive vice president of Asian data group, said that in the next three to five years, the value of sports market will seek breakthroughs on the content side, the channel side and the technology side. The global sports market presents three characteristics: approaching the singularity of sports science and technology, “low threshold” and “communalization” of sports trends, and accelerating the integration of sports industry and other industries. The preparations and preparations for the two expositions are focusing on the development trend of global sports.

According to the introduction, the two expositions will set up five exhibition areas, which will also focus on sports culture, sports business, sports city, sports venues and facilities, youth sports, ice and snow industry held more than 10 parallel forums, and carried out supporting activities such as awarding of national sports tourism demonstration base, promotion of excellent sports tourism projects in China, and promotion of excellent sports culture projects in China.

2022 China sports culture expo is hosted by the State General Administration of Sports and the Chinese Olympic Committee, while China Sports Tourism Expo is hosted by the All-China Sports Federation, the Chinese Olympic Committee and the China Tourism Association.


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