Hangzhou Asian Games has signed a total of 145 sponsors in 97 categories.

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Zhongxin.com, Hangzhou, September 16 (Qian Chenfei) on the 16th, the 19th Asian Games (hereinafter referred to as Hangzhou Asian Games) sponsored enterprise conference in Hangzhou was held in Hangzhou, hangzhou sub-committee has awarded cards to 34 new official suppliers (non-exclusive) of Hangzhou Asian Games. Up to now, sponsors of Hangzhou Asian Games have signed 145 enterprises in 97 categories.

At the meeting site, Hangzhou sub-committee held a collective licensing ceremony for 34 newly signed official suppliers (non-exclusive) of Hangzhou Asian Games, this is also the fifth collective licensing ceremony at the official supplier level of the Hangzhou Asian Games. The official supplier covers 24 rich and diversified sponsorship categories. With the collective licensing of the official supplier, Hangzhou Asian Games sponsorship enterprises have signed a total of 145 enterprises in 97 categories, hangzhou Asian Paralympic Games has also signed 114 enterprises in 74 categories, and the development of Asian Games and Asian Paralympic markets has made historic breakthroughs.

“Notice on printing and distributing the Brand Promotion Plan of Asian Games sponsored by Hangzhou Asian Games” and “notice on printing and distributing of the Asian Paralympic Games sponsorship enterprise marketing activities was also officially issued on the same day, sorting out the sponsorship enterprise Asian Games brand promotion plan for the whole cycle from now to the competition, at the same time, it puts forward specific requirements on hot issues such as how to further standardize the marketing activities of sponsoring enterprises and protect the rights and interests of sponsoring enterprises.

Hangzhou sub-committee said that the next step will be to further integrate publicity resources with sponsoring enterprises and actively promote the two-way empowerment of sponsoring enterprises and Asian Games brands at the content, volume and brand levels, help the sponsoring enterprises to make good use of the Asian Games brand value and achieve a win-win situation between the sponsorship enterprises and the Asian Games brand promotion. (Finished)


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